Factors That Affect Color

CTi has always been a proponent of selling its product from sample boards showing the actual color combination and sealer used. This tool not only gives the customer a much better representation of the finished product, it also shows them how the colors will end up.

Two main factors affect how color is perceived in the final product. Explaining this to the customer will help them understand and in the end increase their overall satisfaction with your work.

Reflectivity: Texture will affect how reflective the surface is. The smoother the texture (i.e. Stone Troweled vs. Hallmark texture), the more reflective the surface will be. The more reflective a surface is the lighter the colors will appear.

Highlight Choices: The overall appearance of a main color will be affected by the colors used in highlighting it. The darker the colors used to highlight, the darker the main color will appear. In certain instances, you will notice a color change depending on the angle you view the project.

Listening to your customer is the best way to satisfy their needs, but once you know what they are looking for (especially regarding color), you need to keep these factors in mind as you complete the color choice process.